Channel Reference
WDYG’s position on every marketing channel — what we offer, what we don’t, and why.
Click any channel node to jump to its reference card below. Harry to replace with illustrated channel tree asset.
In-Scope Channels
These channels are part of the WDYG service. Click any card for the full reference.
LinkedIn Organic
Core channel — standard in every engagement. WDYG manages company page and personal profile content.
LinkedIn Ads
Paid promotion on LinkedIn — sponsored posts, lead gen forms, and retargeting for B2B audiences.
Meta / Facebook Ads
Paid social across Meta platforms — awareness, retargeting, and lead capture campaigns.
Google Ads
Search, display, and Performance Max campaigns — intent-based acquisition at the bottom of the funnel.
SEO
Organic search strategy — on-page, technical, and content — to build long-term pipeline.
Email Nurture
Automated and broadcast email sequences to move prospects through the buyer journey.
Landing Pages
Conversion-focused pages built for campaigns — every ad needs a matched, optimised landing page.
Google Business Profile
Local and maps presence — essential for MSPs targeting regional B2B buyers.
X / Twitter
Brand presence and thought leadership on X — supporting awareness alongside LinkedIn.
Events and Networking
In-person and digital events — supported with pre/post content and follow-up sequences.
Print and Direct Mail
High-value physical touchpoints — proposals, leave-behinds, and targeted mailers.
Webinars
Lead-generating webinars — WDYG supports strategy, promotion, and follow-up nurture.
PR and Press
Earned media placements, press releases, and journalist outreach to build authority.
Sponsored Content
Paid editorial placements in industry publications — awareness in front of the right audience.
Trade Shows and Exhibitions
Exhibition strategy — pre-show promotion, stand assets, and post-show follow-up.
Video / YouTube
Video content and YouTube channel management — additional charge applies.
Outdoor / Billboard
Out-of-home advertising — supported on a case-by-case basis for qualifying campaigns.
Out-of-Scope Channels
These channels fall outside the WDYG service scope. Ask your account manager if you have questions.
Telemarketing / Cold Calling
Not a WDYG service. Refer to a specialist telemarketing agency.
SMS / WhatsApp
Not appropriate for B2B buyer journey acquisition stage.
TikTok
Wrong audience for MSPs and most B2B clients.
Podcasts
Cost-to-return ratio does not work at this stage of marketing maturity.
Influencer and Affiliate Marketing
Consumer-oriented — use WDYG referral programme for B2B equivalent.
Don’t see a channel? Flag it to your WDYG team.